Starbucks Hong Kong Unveils New #MyThirdPlace Campaign

In celebration of Starbucks ongoing commitment to creating a Third Place – a warm and welcoming place beyond home, office, and school, where people can connect and build community – Starbucks Hong Kong unveils #MyThirdPlace, inviting customers to curate their own Starbucks Experience.

To launch the campaign, singer Jace Chan and Olympic fencer, Shawn Cheung feature in a new video series to share their personal stories of how they find inspiration and recharge at Starbucks.

Jace will share how she finds inspiration at Starbucks stores, whether by connecting with likeminded people, fueling her creativity while enjoying her favorite choice – Japanese Plum Honey Tonic Cold Brew, or finding inspirations in different Starbucks stores.

Shawn marries his love of fencing with his passion for coffee. Drawing parallels between his dedication as a professional athlete and Starbucks Coffee Master’s passion for coffee craftsmanship, the video follows Shawn behind-the-scenes as he trains, taking time to recharge with his go-to beverage – a cup of Oat Milk Latte.

Starbucks will also launch an inventive range of handcrafted beverages that feature unique ingredients that perfectly complement the flavor profiles of Starbucks coffees and teas. These new beverages include:

• Affogato-Style Caramel Coffee Frappuccino® – blends a still-hot espresso shot with Starbucks iconic Frappuccino® base, marrying mouthfuls of creamy smoothness with rich undertones of coffee.
• Affogato-Style Java Chip Mocha Frappuccino® – couples Starbucks signature Mocha with crunchy java chips, blended with a Frappuccino® based and rich espresso shot to draw out a hint of smokiness.
• Japanese Plum Honey Tonic Cold Brew – blends honey plum sauce with tonic water and Starbucks signature slow-steeped cold brew. It’s topped off with premium Japanese plum to give an extra pop of sweetness and tang.
• Japanese Plum Honey Tonic Oolong – features Japanese plum steeped in Starbucks premium Teavana™ Zen Clouds Oolong tea. The mellow flavor of Oolong complements the decadent honey plum sauce and neutralizes the bitterness of tonic water.