Swarovski takes its seat at the table with the launch of the SIGNUM Collection, created in partnership with world-renowned porcelain artisan, Rosenthal.
“The partnership between Swarovski and Rosenthal is yet another way through which we are breaking boundaries and building new bridges. This exclusive collection of tableware epitomizes the renovated image of Swarovski as well as its dedication to the highest standards of craftsmanship, thanks to the combination of the unmatched know-how provided by Rosenthal and the new creative vision of Swarovski that we have initiated in 2021 and we are proudly expanding with each new launch.”
– Michele Molon, Swarovski CEO a.i
Designed by Swarovski’s Creative Director, Giovanna Engelbert, and developed with the porcelain experts from Rosenthal, each piece is thoughtfully made to highlight moments of joy while simultaneously showcasing the heritage and craftsmanship of two innovative brands.
“With this collection we offer a new way of embellishing your daily life. Just like we are adorning ourselves with jewelry, we get the joy from decorating our lives through this whimsical yet elegant collection of porcelains that adorn our tables.”
– Giovanna Engelbert, Swarovski Creative Director
ARTISTRY MEETS IMAGINATION
With this collection, Swarovski is introducing its brand pattern for the very first time, a translation of the brand’s octagonal motif.
Inspired by the 19th century Austrian art movement, with its modern approach towards arts and craftmanship, the collection is colorful yet sophisticated with a retro futuristic vibe. Rosenthal’s extreme attention to detail and in-depth knowledge of their craft results in a range that is as artistic as it is usable. The German company, who stands alone for their award-winning designs, has interpreted this new entry point into the crystal lifestyle in a vibrant selection of moreish candy colors.
“We are passionate about producing porcelain collections that conceive exceptional memories and bring people together all over the world, a vision very much in line with Swarovski’s – creating sparks of joy and imagination with every interaction. Signum is the unity of these two ambitions, made real.”
– Mads Ryder, Rosenthal CEO.
THE SIGNUM COLLECTION
The Swarovski x Rosenthal SIGNUM Collection is a richly detailed representation of brand heritage.
Just as the octagon, the Swarovski brand colors of blue, green, yellow, and pink are captured in graphic designs, edged with golden accents (per Rosenthal) – another detail that links to Swarovski’s heritage and craftmanship in designing and creating jewelry. The stylish swan-engraved, cut-crystal lids are a feature of the collection and add an extra dose of luxury to an already enchanting range, as do the center stamps featuring a golden Swarovski Swan.
From forms to printing to the application of delicate and hand painted décor details, each is a representation of Rosenthal’s craftsmanship and expertise.
Including tea sets, espresso sets, and full dining services, the complete collection is available in verdant green and is designed to stand alone or be customized with select pieces in the other colorways. Offering the opportunity to curate your own tablescape, individual pieces can be combined to radiate a sense of diverse, contemporary cool.
With a touch of art and alchemy, the Swarovski x Rosenthal SIGNUM Collection honors l’art de la table–the pleasure of setting a table–with a fresh approach to modern living.
