Canada Goose announced the launch of a collaboration with Brooklyn-based fashion brand, KidSuper, as part of its multi-year partnership with the National Basketball Association (NBA)
Coinciding with the launch of this collaboration comes the announcement of Canada Goose’s newest Global Brand Ambassador, NBA All-Star, Shai Gilgeous-Alexander. To kick-start the multi-year partnership with Gilgeous-Alexander, he appears as a protagonist in the Canada Goose & NBA with KidSuper global campaign. Known for his superior skills on the court, Gilgeous-Alexander has also made an impact off the court, emerging as one of the most influential men in fashion in the NBA, named GQ’s Most Stylish Man of the Year in 2022.
“The NBA, and many of its players, have become purveyors of taste and style. Shai, our newest Global Brand Ambassador, is at the top of his game across every facet of performance, style, and culture – much like Canada Goose has been for more than 65 years,” said Dani Reiss, Chairman & CEO, Canada Goose. “Colm’s designs for the Canada Goose & NBA collection with KidSuper perfectly capture the connection between culture and community the NBA is known for, infused with Canada Goose’s iconic performance luxury DNA.”
The limited-edition Canada Goose & NBA Collection with KidSuper is a testament to community building through art, culture and sports, and a bold and energetic take on streetwear – all infused with KidSuper’s unique approach to design and Canada Goose’s iconic craftsmanship and warmth. Artist, designer, and founder of KidSuper, Colm Dillane’s maximalist creations embody creativity and fun, often adorned with his own figurative paintings and drawings that capture the energy of eclectic and cultured communities. This uniquely whimsical, lighthearted approach is featured in the Canada Goose & NBA All-Star collection with KidSuper, seamlessly fused with the superior function and performance of Canada Goose.
The Canada Goose & NBA Collection with KidSuper invites fans on a journey of discovery through KidSuper’s unique lens. The limited-edition capsule collection evokes a childlike sense of wonder, brought to life in bold, energetic and innovative designs exploring the natural world and the joy of a close-knit community.
“I approach life as an adventure, every single day and I’m constantly inspired by communities with a distinct culture at their heart – whether in fashion, art, sport or music,” said Dillane. “It’s been a real collaborative partnership with Canada Goose, pushing the boundaries of art and design to create a truly original collection that brings together fun and functionality.”
Colm Dillane of KidSuper’s original artwork is central to the collection, with pieces featuring two unique works. The first, ‘Purple Crowd,’ depicts an abstract group of excited fans within a stadium, paying homage to human connectivity through sports in celebration of the 2024 NBA All-Star game. The second, ‘Landscape,’ illustrates snowy mountain peaks with frozen waters below, exemplifying the Canada Goose ‘Live in the Open’ ethos.
The Reversible Fleece Jacket for KidSuper is fabricated using Multi Pile Fleece made with 64% Wool (25% Recycled), 30% Polyester (45% Recycled), 5% Nylon. With three distinctive pile heights for an unmistakable texture and hand feel, this fabric is lined with 100% recycled jersey, and is naturally breathable with built-in stretch. The fleece depicts the abstract topography of a lush moss landscape, complete with complimentary green hues and dimensional textures. Reverse the jacket to Recycled Feather Light Ripstop for a clean finish and subtle tonal branding.
For two looks in one, the Reversible Vest for KidSuper is crafted from shiny Feather-Light Ripstop fabric (made with 100% recycled nylon) for lightweight durability, and available in both prints, with ‘Landscape’ on one side and ‘Purple Crowd’ on the reverse side.
Also crafted from shiny Feather-Light Ripstop fabric (made with 100% recycled nylon), the Crofton Puffer for KidSuper is available in both ‘Purple Crowd’ and ‘Landscape’ prints. With features including packability, ultra light-weight fill, down-filled adjustable hood, storm flap and two-way zipper, the Crofton Puffer for KidSuper is versatile and easy to pack away on the go.
The Jacquard Toque for KidSuper is double-layered and crafted from a Merino Wool Blend (crafted from 50% merino wool and 50% acrylic), offering exceptional softness and breathability, and comes in both custom prints.
Canada Goose’s promise to inspire and enable all people to thrive in the outside world is an integral part of both the collection and the NBA and Canada Goose ‘Play in the Open’ campaign. Now in it’s fourth year, ‘Play in the Open’ encourages freedom of expression without judgement. This year’s campaign, directed by Common Good Director, Jamie Webster, features Colm Dillane one of the protagonist, alongside an eclectic cast of KidSuper characters, being guided on a hike up a mountain by Canada Goose Global Brand Ambassador, Shai Gilgeous-Alexander. The campaign exemplifies the very inspiration for the collection – the intersection of adventure, sports and community.
