CONQUEST Collection from LONGINES: Everyday elegance

Ready to conquer the day? The CONQUEST collection is being expanded with new models that combine sporty elegance with robustness for everyday use. Available in a range of sizes, colours and materials, these timepieces effortlessly adapt to any occasion. To experience the magic of the now, the new CONQUEST are powered by exclusive Longines self-winding mechanical movements equipped with a silicon balance-spring and new components made of non-magnetic material. Longines Ambassadors of Elegance Zhao Liying, Suzy, and Barbara Palvin perfectly embody the elegance and versatility of the CONQUEST line in a dynamic new campaign being launched this summer: “A Life in a Day”, accompanied by the Conquest three-hand model in 34 mm. Active, elegant and bold, these three modern young women celebrate, each in her own way, the timeless spirit of this iconic collection.

Elegance isn’t reserved for special occasions. The ultimate every day watch, Conquest says it loud and clear. An evocation of daring and of creative spirit, the collection was the first Longines watch line to have its name protected, in 1954, by the Swiss Federal Institute of Intellectual Property (IPI). Over time, the Conquest line has evolved in terms of design and technology, while remaining true to its original spirit, a blend of boldness, timelessness and sporty elegance.

Unveiled in 2023, the new generation of Conquest watches is being extended this year to mark the 70th anniversary of the collection, with exclusive new models for women and men. The new timepieces come in a wide choice of colours, materials and sizes: 30 mm, 34 mm and 38 mm for the three-hand versions and 42 mm for the chronographs.

The new 2024 models come in a stainless steel or bi-material case with alternating polished and satin-finished surfaces, water-resistant up to 10 bar (100 m) and with a transparent screw-on case back. All these timepieces are powered by exclusive Longines self-winding mechanical movements equipped with a silicon balance-spring and new components made of non-magnetic material. The result: resistance to magnetic fields that exceeds the ISO 764 standard by a multiple of ten.