ALBION Elégance La Poudre Haute Nuance New Shade VIII

ALBION Elégance, the Japanese renowned cosmetics brand, has been dedicating to launching exquisite high-end cosmetics with the aim of establishing elegant and unique aesthetic for women. This summer, the brand is introducing a new luminous Shade VIII (HK$1,350/27g) of the La Poudre Haute Nuance, as well as the Luxueues version (HK$900/8.8g), to help create flawless and confident makeup look. Mr. Edan Lui@MIRROR, the ALBION Elégance ambassador, has made his appearance at the new launch event of the new luminous Shade VIll of the iconic La Poudre Haute Nuance, held in Harbour City. During the event, Edan unveiled the latest Shade VIll of La Poudre, presenting a radiant and natural makeup aesthetic. He also showcased ALBION x Edan limited edition leather luggage tag with card case, as well as the autographed photo cards.

The Elégance La Poudre Haute Nuance has been a beloved product since its launch in 1990, promising to deliver unrivalled translucency and flawless skin for everyone. Over the years, the brand has actively introduced various shades in pursuiting perfect makeup look. The product consists of five pale-tone hues which provide skin with unparalleled clarity and radiance, while its superior resistance to water and oil maintains a long-wearing beautiful skin tone and finish free of dullness, fading and shine. The new shade VIII features a pinkish tone, creating a crystal-clear and transparent look for the skin, radiating a healthy glow and imparting a fresh, elegant aesthetic.

Ingredients
The Elégance La Poudre Haute Nuance is formulated with pearl powder, which gently adheres to the skin and enhances its smoothness. It also includes extracts from Dipotassium glycyrrhizate and Arnica Montana flower extract, which can improve skin roughness and strengthen the moisturizing effect, resulting in a silky-soft and refined texture.

Design
New Shade VIII consists of five colors, including rose pink, pale blue, pale pink, pale lavender and white. Combining adorable yet elegant tones, the product creates a fresh, noble, and soft image. The color layout of the product has also been thoroughly researched, coordinating the intensity and position of each shade to achieve the most ideal visual effect, providing a harmonious and refreshing aesthetic.

Elégance La Poudre
The eternal charm of Elégance La Poudre has spanned 34 years, creating many milestones along the way, and dedicated to meeting the needs of diverse makeup looks.

1990 La Poudre Haute Nuance I debuts
1991 La Poudre Haute Nuance II and Luxueuse are launched
2004 Shade III is launched
2009 Shades IV and V are launched
2010 La Poudre is updated to its present formula and packaging
2014 To mark the 25th anniversary of the series, Shade VI is launched
2017 Limited-edition shade VII is launched
2020 30th anniversary compact is launched
2024 Shade VIII is launched