A story about
Canada Goose

Founded in a small warehouse in Toronto, Canada almost sixty years ago, Canada Goose has grown into one of the world’s leading makers of Arctic luxury apparel. Started　in 1957 by Sam Tick, Dani Reiss—his grandson—now leads as President & CEO. With Dani at the helm, Canada Goose has revolutionized a dying apparel manufacturing industry in Canada thanks to its commitment to make its products on Canadian soil. Rooted in purpose and designed for performance, people who wear Canada Goose seek adventure around the globe, whether it’s in the depths of the Arctic or on busy city streets.

The funny facts you should know

• Made in Canada since 1957, Canada Goose operates four wholly-owned factories—two in Toronto and two in Winnipeg—and works with up to 20 other manufacturing facilities across the country. Canada Goose employs approximately 6% of the cut and sew labour industry in Canada.
• The iconic Canada Goose Arctic Disc depicts a stylized polar ice cap, accompanied by lines of longitude and latitude, inspired by the look and feel of a traditional Arctic map.
• Canada Goose products are sold in more than 50 countries worldwide.
• Canada Goose manufactures more than 150 different styles of parkas, coats and shells in more than 30 unique colourways.
• A single Canada Goose jacket goes through 13 different stages of production. From designing and sewing to packing and inspecting, each garment is made with the utmost care and attention to detail.
• Canada Goose has grown over 2,000% in the last decade. In 2015, the company generated revenues of approximately $300 million and it currently employs over 1,200 people worldwide.
• Canada Goose uses four proprietary blends of down, all of which contain some Hutterite down—the finest Canadian down available. The company is a founding member of the Down Association of Canada and has been an active participant for more than 30 years.
• Canada Goose has developed eleven proprietary fabrics, including Tri-Durance HS™ – a waterproof, windproof and breathable fabric that also offers unique four-way stretch.

• Weighing in at 7.5 lbs., and field tested at temperatures up to -70 degrees Celsius, the Snow Mantra is renowned as the warmest jacket on Earth. One of the oldest pieces in the Canada Goose archives, the Snow Mantra was developed to meet the needs of workers in the Canadian Arctic, such as Northern Canada’s First Air ground crew.
• Canada Goose is one of the most counterfeited brands in the world. In 2015 alone, the company shut down more than 19,000 online listings selling counterfeit versions of its apparel and more than 570 websites that sold counterfeits.
• The Mystique parka was named after Rebecca Romijn’s character from X-Men II. With makeup as her only costume, Canada Goose worked directly with Romijn during filming in Toronto after she requested an exceptionally warm coat that could be worn both on set and out at night.
• Canada Goose pioneered the first system for down-filled products to allow for the lengthening of sleeves and legs. Designed to be used as children grow, the unique Gosling Graduate System is featured in the kids’ and youth collections.
• Canada Goose is proud to be the official outerwear partner for Polar Bears International, Parks Canada, Fairmont Hotels, and the United States Antarctic　Program, among others.
• A white Chilliwack Bomber was worn by model Kate Upton on the cover of the 2013 Sports Illustrated Swimsuit Issue for the first-ever commercial photoshoot in Antarctica.
• In 2014, Canada Goose flew around the world with pilot Amelia Rose Earhart. Earhart wore a Timber Shell in the cockpit of her Pilatus PC-12 NG plane as she traveled 24,300 nautical miles over 108 flying hours—a record-making flight that granted her the title of youngest woman to circumnavigate the globe in a single-engine aircraft.
• Canada Goose jackets have been featured on-and off-camera on film sets such as Spectre, Game of Thrones, and World War Z. They have also been seen on-camera on TV shows including Big Bang Theory, Madam Secretary, Fargo, and Gotham.

Canadian Craftsmanship　New collection launches

Canada Goose’s uncompromised craftsmanship defines Canadian luxury. Every Canada Goose product is designed with purpose and informed by the rugged demands of the Arctic. The precision of every cut, fold, and stitch is one that’s guided by decades of experience.

Canada Goose’s breathable rain collection is now in stores! Made with three-layer tri-durance fabric, it’s raincoats are waterproof and will keep you cool while staying dry.