ANTEPRIMA/WIREBAG x HELLO KITTY in Champagne Pink for Summer

The HELLO KITTY WIREBAG is back! Following the phenomenal debut in 2022, ANTEPRIMA set out to delight fans and fashion fanatics with a new drop of HELLO KITTY WIREBAGS, specially conceived in shiny champagne pink to dazzle in the summer! The new designs were starred in last week’s ANTEPRIMA HELLO KITTY WIREBAG official launch at Harbour City, with HELLO KITTY the character turning out to meet and greet fans.

Three new designs join the family, including the classic STANDARD WIREBAG, STANDARD MINIATURA WIREBAG, and STANDARD TEARDROP WIREBAG. Made with shimmery wire in champagne pink, these exquisite objects of desire boast the adorable and iconic bow and three-dimensional facial features of HELLO KITTY woven by hand. The square STANDARD WIREBAG has a sleek design perfect to be carried on the shoulder, while the playful teardrop-shaped or compact variations come with a gold chain for easy transformation into a shoulder bag or a crossbody.

Dazzling at the launch event as the new faces of HELLO KITTY WIREBAG were next-generation talent from showbiz and beyond, who came together to show off their style statements with the versatile HELLO KITTY WIREBAGS. They included three members of Beanies, winner of the ‘Chill Club New Group of the Year’ award; YoYo Tse, winner of Hong Kong Film Award for Best New Performer 2024; budding young singer Helen So; and fashion KOL Christy.

The ANTEPRIMA WIREBAG Harbour City flagship invites fans to a sneak peek into the new HELLO KITTY WIREBAG for phone, slated to launch this year in early autumn. Be the first to admire this playful yet versatile accessory designed to carry all your essentials in style, along with a whole new collection of the adorable HELLO KITTY WIREBAGS!