First arrived in Hong Kong last year, the popular striking red ARMANI Beauty pop-up store, ARMANI BOX HONG KONG, is coming back to the city from September 11 to 25!
This summer, ARMANI BOX and its signature gorilla, Uri, will return to Hong Kong in their 11th stop, showing up in even more spectacular styles at Harbour City’s Forecourt, Atrium II, and Ocean Terminal Lobby, Tsim Sha Tsui.
ARMANI BOX is customised for every city it tours, to show visitors “The Armani You Don’t Know”. This time, ARMANI BOX Hong Kong will stay with the Armani Red #400 as the themed colour, with new elements, cinematic and red carpet, which are closely associated with Mr. Armani. The striking red gorilla, Uri, will turn into gold in colour in the very first time as if the Oscar statuette.
In every city it goes, ARMANI BOX showcases an iconic artpiece, a life-sized resin gorilla Uri, at the most prominent spot. It is a replica, by Italian artist Marcantonio Raimondi Malerba, of the gorilla artwork at Mr Armani’s home in Milan.
“I love all kinds of animals, but I can’t have a real gorilla, so I have this one, who came from Cinecittà. He’s called Uri”. Mr. Armani.
The return of ARMANI BOX Hong Kong is bringing more surprises to visitors. In addition to the iconic gorilla Uri, there will be new special features inspired by the movie world and the star-studded red carpet. New experiences, such as Walk of Fame to leave your digital handprint and the Screen Test “Be a star” audition to express your vibrant emotions, to give visitors an unforgettable journey.
Visitors will also be able to indulge in the ARMANI Beauty’s universe: experience the unique Armani Glow complexion created by a Giorgio Armani Face Designer and with the latest My Armani To Go Tone-up Cushion; enhance the radiant look with the brand new lipstick Rouge D’Armani Matte and other signature lipstick collections. All these new experiences will be exclusive at ARMANI BOX Hong Kong.
Being the emblem of ARMANI BOX, the silhouette of Uri is featured on the limited edition shopping bag in gold this year. By registering to ARMANI BOX Hong Kong and completing the designated experiences, visitors would receive a pack of exclusive souvenir. All are only available while stocks last in a limited period!
Upon purchasing the new My Armani To Go Tone-up Cushion or My Armani To Go The Cushion at ARMANI BOX Hong Kong, one-time complimentary personalised engraving service will be offered.
Register now to experience ARMANI BOX and redeem an exclusive gift
https://www.giorgioarmanibeauty.com.hk/en_HK/armani-box-2018.html
Location & Date:
Ocean Terminal Forecourt: September 11*-16
Ocean Terminal Lobby: September 11*-17
Atrium II & Corridor, Gateway Arcade: September 11*-25
*closed for private event on September 11 (Full day)
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