This holiday season, BOSS joins forces with artist Jeremyville on a new capsule collection and campaign. Sleek BOSS design collides with playful Jeremyville artwork in a limited-edition collection, featuring a cityscape inhabited by a unique cast of characters.
These bold designs are printed in bright colors on backpacks and document holders. The BOSS logo and Jeremyville illustrations meet, as the cityscape is printed over a fully monogrammed Italian coated-canvas backpack. For menswear, the unique cityscape appears in an allover design style executed on shirt and turtleneck knitted sweatshirt, while the exclusively designed bunny is featured on women’s knitwear for a chic look.
The lead character iconic bunny, representing a playful take on traditional holiday preparations in the bustling metropolis, will appear as a 3-meter giant display in the entrance. It is not only a perfect spot for photography and selfie, but also brings customers to a vibrant cityscape. You also see characters’ totem everywhere in the Pop-up, immersing you in a creative and artistic world of BOSS x Jeremyville.
BOSS x Jeremyville Pop-up Store
Date: 6 – 11 November, 2018
Venue: Atrium II, Gateway Arcade, Harbour City
Time: 10 a.m. to 10 p.m.
