Burberry is thrilled to announce the grand opening on 15 November of its first global flagship store with a new concept, located in Harbour City, Hong Kong. The event featured the renowned music diva Sammi Cheng, along with other celebrities including Ashley Lin, Martin Wong and Kenji Fan. This new store represents a significant milestone in Burberry’s beauty journey, seamlessly blending the brand’s British heritage with contemporary style to create a distinctive immersive experience.
A new flagship rooted in heritage and modernity
The new Burberry Beauty concept draws inspiration from Burberry’s former Haymarket London store, which opened in 1913. The foundation of this new concept comes from the timeless elements of classical architecture from London City. The store facades feature crafted stone with the rich texture of rusticated surfaces, exuding an aura of quality and enduring durability. Moldings add a touch of refinement and historical depth, evoking a sense of craftsmanship. These classical architectural elements serve as the bedrock of the newconcept, harmoniously blended with modern and playful adaptations.
To maintain brand recognition, iconic Burberry elements are integrated into the design. The emblematic knight, a symbol of heritage and values, will be featured on the store’s fixtures, proudly standing as a guardian of the brand’s legacy. Additionally, the textiles used for the sofas and visual merchandising elements will feature patterns thoughtfully selected to complement the overall aesthetic. These designs will add visual interest while subtly supporting the brand identity. An integral part of the new concept is the careful selection of materials and furniture, which reflect both modern and heritage influences.
Discover the Full Burberry Beauty Experience
At this new flagship, visitors can explore Burberry’s entire fragrance portfolio, including Burberry Goddess Eau de Parfum Intense and Burberry Hero Eau de Parfum, alongside the premium Burberry Signatures collection, each reflecting the brand’s dedication to quality and sophistication.
In addition to fragrances, the boutique will feature Burberry’s signature makeup range, designed to deliver a flawless, radiant look. Highlights include the newly launched Burberry Brit Shine lipstick collection and the latest Burberry Beyond Wear Matte Cushion foundation, featuring Trench Protect Technology providing 24-hour wear, long-lasting active care, breathable weather protection*.
This flagship debuts a fresh design and offers the full Burberry Beauty collection, establishing itself as a must-visit destination for beauty enthusiasts worldwide. We invite you to be a part of this exciting new chapter as Burberry Beauty redefines luxury retail in the heart of Hong Kong. Celebrate with us and experience the seamless fusion of British elegance, and innovation.
