Burberry is launching the Imagined Landscapes Pop-up to celebrate the houses iconic outerwear – a series of inspirational pop-ups across the globe showcasing classic and reimagined styles. Exploration and the freedom to go beyond have been an inspiration for Burberry for over a century. This takes a new form in the Harbour City Hong Kong pop-up, as a topographic mirrored sculpture rises from the landscape – an ephemeral brand space, dreamlike and futuristic, deeply connected with nature. Environmental shots of the British countryside from the campaign are featured throughout.
The experience continues inside, with an innovative space where the digital and physical collide– where exhibition meets retail. In one room, there’s an immersive experience featuring cinematic films by Chinese artist Jiayu Liu, where visitors are surrounded by screens and can interact with the unique worlds the artist have created. The exclusive Instagram filter continues our connection with technology and global communities, as visitors scan a QR code to unlock a digital experience inspired by weightlessness.
The journey of innovation is also reflected in the product available, in the latest iterations of the iconic trench coat by Riccardo Tisci – water-resistant gabardine alongside outerwear pieces crafted from the new gabardine. Crafted in the UK, the gabardine is expertly woven in a compact twill with a lightweight hand, allowing it to feature fluidly across quilts and puffers.
The pop-ups are a journey of discovery and escaping to a new reality.
ABOUT THE IMMERSIVE EXPERIENCE
Drawing upon Burberry’s longstanding spirit of pushing boundaries through innovation and creativity, the experience room is designed as a digitally immersive journey through nature. Featuring interactive visual and audio content created by Chinese artist Jiayu Liu, the ‘Wings of Life’ brings Burberry’s heritage of exploration to life and creates unique and personal content for customers to share on social media. Inspired by the Trench Experience first revealed at Burberry’s Shenzhen social retail store last year, the cinematic film is a homage to founder Thomas Burberry’s vision to create a breathable weatherproof fabric to protect against the elements.
ABOUT THE COLLECTION
The revolutionary fabric emerges, as a lightweight gabardine debuts. Crafted in the UK, the gabardine is expertly woven in a compact twill with a lightweight hand, allowing it to feature fluidly across quilts and puffers.
Puffer jackets are engineered using modern materials and techniques. Crafted in wind and rain-resistant nylon with styles in cotton gabardine, featuring recycled nylon fabric pockets to lock the insulating fibers.
For men, the signature relaxed-fit trench coat updated in tumbled tropical gabardine for a soft, fluid silhouette and finished with a contrasting Vintage check lining and under collar. A Nylon hooded jacket in midnight navy, black and honey, featuring the detachable sleeves to transition into a gilet. A cotton gabardine puffer jacket highlighted with a detachable shearling collar and leather trims in Toasted Walnut.
For women, an ltalian-made coat in double-faced wool, reversing from our signature check to solid colour. A diamond-quilted cotton gabardine coat cut to a relaxed fit, styled with rib-knit cuffs and a detachable stand collars. A trench coat in English-woven cotton gabardine
BURBERRY “THE IMAGINED LANDSCAPES” POP-UP STORE
Venue: Atrium II, Gateway Arcade,Harbour City
Date: 1- 27 December
Time: 10:30AM to 9PM
