FENDI celebrates its new Canton Road boutique with an opening cocktail, showcasing the new Autumn/Winter 2024-25 collection in Hong Kong. Brand ambassador Song Hye Kyo joined the launch celebration cocktail dressed in Autumn/Winter 2024-25 Collection with Peekaboo Soft handbag at the FENDI Boutique.
Friends of the House joined the launch celebration dressed in the Autumn/Winter 2024-25 collections. Special guest included Hong Kong actors Raymond Lam, Tony Wu, German Cheung, Fish Liew, singers Marf Yau and Ashley Lin.
Extending 288 square metres, the boutique is a modern open space that presents the FENDI Women’s universe and reflects the Maison’s DNA enriched with unique elements, presenting a new contemporary vision of luxurious minimalism.
The façade featuring a magnificent Travertine marble upper, as a link to Roman architecture, highlighted by LED arches that recall those of the FENDI Headquarter in Rome, Palazzo della Civiltà Italiana.
Upon entering, guests are welcomed into a boutique characterized by a juxtaposition of materials that highlight FENDI’s codes and tradition of dualism, with luxurious touches of Travertine marble, wood and special Verde Alga onyx marble. The iconic FF logo is ever-present, while Travertine marble is featured on the floor, pillars, and shelves, featuring a captivating combination of smooth and ribbed textured walls – reminiscent of ancient ruins and decorated with a pattern of double Fs.
The two focus walls exude a sense of understated luxury, placed in front of the entrance and visible from all sides of the boutique, crafted from Patagonia marble with touches of amber handmade texturized glass. Niches are in hand made 3D plaster embellished with FENDI codes, such as the Pequin striped logo non-logo and a pattern with FF logos and three-dimensional rhombus shapes.
True to the spirit of the Maison, in constant balance between tradition and innovation, FENDI’s new boutique in Hong Kong Canton Road represents a harmonious dialogue between the brand’s codes and the research of a new aesthetic expression.
FENDI CANTON ROAD BOUTIQUE
Shop G126, Ground Floor, Gateway Arcade, Harbour City, No. 7- 25 Canton Road, HK SAR
Tel: +852 2152 5188
