FENDI opens its new boutique in Canton Road, a luxurious retail address and at one of the most important shopping destinations of the region.
Extending 288 square metres, the boutique is a modern open space that presents the FENDI Women’s universe and reflects the Maison’s DNA enriched with unique elements, presenting a new contemporary vision of luxurious minimalism.
Upon entering, guests are welcomed into a boutique characterized by a juxtaposition of materials that highlight FENDI’s codes and tradition of dualism, with luxurious touches of Travertine marble, wood and special Verde Alga onyx marble. The iconic FF logo is ever-present, while Travertine marble is featured on the floor, pillars, and shelves, featuring a captivating combination of smooth and ribbed textured walls – reminiscent of ancient ruins and decorated with a pattern of double Fs.
The two focus walls exude a sense of understated luxury, placed in front of the entrance and visible from all sides of the boutique, crafted from Patagonia marble with touches of amber handmade texturized glass. Niches are in hand made 3D plaster embellished with FENDI codes, such as the Pequin striped logo non-logo and a pattern with FF logos and three-dimensional rhombus shapes.
Interiors are enhanced by a selection of design furniture: the Nin table in walnut wood by Cristoph Delcourt, the Eternity console in Gold Salem marble by Arda Yeniay, and FENDI Casa sofa and armchairs.
A hidden VIP room surprises the visitors with special Golden Sky marble and FENDI Casa furniture, together with fur tablets crafted by the FENDI Fur Atelier and the Kel floor lamp designed by Garnier et Linker.
True to the spirit of the Maison, in constant balance between tradition and innovation, FENDI’s new boutique in Hong Kong Canton Road represents a harmonious dialogue between the brand’s codes and the research of a new aesthetic expression.
