The prestigious skincare brand THE WHOO, under South Korea’s LG Household & Health Care, is thrilled to announce the grand opening of its re-imagined store with elevated shopping experience at Harbour City. This represents a significant milestone in THE WHOO’s beauty realization, coherently blending the traditions and modernity to reinterpret the brand’s new philosophy — “Art of Balance”. The store debuts a fresh design to blend the luxurious elegance of royal heritage with the modern minimalist beauty concept; mainly using the pure white and soft golden hue as the primary palettes, and being embellished with simple but streamlined contours.
To unveil its new opening, the store will be featured as “THE WHOO x Kim Ji Won Royal Holiday Store” during the 6th December to 19th December, cordially invites visitors to celebrate the opening and experience THE WHOO’s refined beauty under a festive vibe!
Hero Collections Upgrade: Redefining ART OF BALANCE
THE WHOO tenaciously analyzed countless ancient documents and literature to learn about the ingredients and their balanced ratios, capturing the wisdom of ancestors reinterpreted through modern science and technology, to manifest its low-key luxurious aesthetic. The renowned Bichup is recently upgraded with THE WHOO’s revolutionary ingredient NAD Power24™, which activates 24/7 continuous repair and reinforcement of the skin barrier. With the newly upgraded royal formula, the Cheongidan Rejuvenating Pro-Radiance Collection helps restore a radiant and illuminated complexion from within. The upgraded Gong Jin Hyang Collection is also enhanced to nurture skin and amplify resilience, and maintain a balance between oils and hydration.
