INITIAL is thrilled to announce its new collaboration with the renowned multidisciplinary artist Mika Ninagawa who works in photography and film, for the Spring 2024 season. This spring, INITIAL brings to you the “Flourishing Flowers” theme, where the collection incorporates Ninagawa’s signature floral motifs into the design of our unisex apparel, including T-shirts, shirts, and more.
INITIAL has created a range of beautifully printed pieces that include mesh jackets, mesh tops, mesh skirts, cropped jackets, oversized cardigans, oversized shirts, one-piece dresses, and pencil skirts. Each item is carefully designed and crafted with embroidery and digital prints, showcasing the beauty of blooming sakura and the artist’s unique style. Perfect for layering in spring and adding a touch of edgy femininity and subtle sexiness to any outfit, the light and airy mesh pieces are items you do not want to miss out on.
Along with a color palette that features a blend of vibrant and muted shades, these limited-edition products are perfect for fashion-forward individuals looking to express their individuality and appreciation for art through fashion.
Ninagawa has also shot a series of photos for this collaborative collection. Featuring her iconic purple, pink, blue, and green hues, these photos represent the perfect fusion of fashion and art, as the model’s graceful movements and poses perfectly complement the collection’s light and airy materials, creating a harmonious balance between art, fashion, and nature. Her use of exquisite light and shadow creates a dreamlike quality that transports the viewer to a world of beauty and wonder.
Ninagawa’s aesthetic is bold, colorful, and vibrant, and her love for flowers is reflected in most of her artworks. She is known for her contemporary take on traditional Japanese culture and has received numerous awards, including the prestigious Kimura Ihei Photography Award in Japan.
