KIEHL’S NEW YORK SUBWAY Pop-upA Slice of NYC Street Art Scene

Kiehl’s Since 1851, the venerable Manhattan-based purveyor of quality skin and hair care with roots in apothecary, has been striving to source natural ingredients for powerful skincare, haircare, and body care solutions. This summer, Kiehl’s surprises fans with an immersive diorama of New York Subway at Harbour City, Tsim Sha Tsui, where you can explore the brand’s 172-year heritage and hero products on a ride filled with the spirited vibes of the Big Apple!

Inspired by the American railway, ‘Kiehl’s New York Subway’ pop-up store at the lobby of Ocean Terminal is loaded with photo ops that revisit the dynamic street art scene of New York, with exclusive Kiehl’s giveaways up for grabs!

The Five Highlights of Kiehl’s New York Subway Pop-up:
1st Station – Kiehl’s New York Radio Live x W0LF(S)
2nd Station – Chance to win round-trip tickets for two to New York
3rd Station – Immersive Diorama of New York Subway
4th Station – Free Skincare Consultation
5th Station – Customized Photo Sticker Booth

‘Kiehl’s New York Subway’ is traveling to Hong Kong ways from New York in its Asia-Pacific tour! After check-in at the entrance, participants can hop on the famous train clad to take viral selfies in the street art-infused setting.

On the compartment, Mr. Bones from Kiehl’s greets ‘passengers’ on board with coveted photo opportunities, while the ‘Customized Photo Sticker Booth’ invites fans to create New York-inspired sticker photos of their own with besties. Meanwhile, the pop-up store encourages visitors to explore and experience the full range of Kiehl’s products on display, guided by a professional skincare consultation. There are product samples up for grabs to facilitate informed purchases.

Pop-up ‘Used Bottles Recycling Journey’

Mission Renewal is part of Kiehl’s unwavering commitment to environmental protection and community empowerment. At ‘Kiehl’s New York Subway’ pop-up store, there is the used bottle recycling bin to collect empty plastic and glass bottles of Kiehl’s skincare products marked with a recycling symbol. The used bottle collected will be given a new lease of life through recycling, as a step towards collective contribution to the green cause. For every empty bottle collected during the campaign, Kiehl’s will donate HK$10 to V Cycle in support of its effort to promote sustainability in everyday life.

Gift Redemption & Other Great Deals

During the registration and visit to the ‘Kiehl’s New York Subway’ pop-up store, by completing checkpoints and making purchases either at the pop-up store or designated Kiehl’s stores to earn K Miles mileage and stand a chance to win exciting rewards! Redeem a trial-size product by taking photos at the pop-up store and uploading them to social media (account must be set as public), tag @Kiehlshk and add hashtags #KiehlsHK, #KiehlsNYSubway, #WeSkincareAboutYouHK, and create a personalized digital sticker photo. Samples and gifts are available in limited quantities while stock lasts.
Purchase a denim tote bag at the pop-up store to receive personalized on-site painting or body painting service.
By achieving the second, third, and fourth highest K Miles mileage, earn a chance to win a Polaroid camera (3 available slots).
By achieving the highest K Miles mileage, earn a chance to win round-trip tickets for two to New York, USA (1 available slot).

“Kiehl’s New York Subway” Details
Date: 10^th – 20^th August, 2023
Time: 10:00am to 9:00pm
Venue: Ocean Terminal Lobby, Harbour City, Tsim Sha Tsui