This April, to showcase the brand’s extraordinary ethos and share its ExtraÔrdinary Moments, LANCÔME will bring the enchanting and romantic Parisian Street to Hong Kong for the first time ever. The Ocean Terminal Forecourt at Harbour City will transform into Avenue Ô, spreading French romance and Paris’ ravishing charm all over the place.
The LANCÔME Avenue Ô is replete with French architectural details. Alongside the street lies a string of florists, cafes and shops adorned with a pinkish tone and roses to conjure an opulent French vibe. For a limited time span during the event, these shops will open to provide splendid experiences such as free croissants, rose tea and portrait sketches. Not only can visitors indulge in French refreshments, they can also join special activities that will transport them to the streets of Paris. Through the windows of the shops, you can admire the skyline of Hong Kong, and immerse yourself in the magical world that captures the best of both Paris and Hong Kong.
The centrepiece of Avenue Ô is a bush of roses accompanied by an iconic Ô sculpture in pink, which offers a perfect backdrop for viral selfies. An iconic French Parisian Maison graces the end of the road, projecting happiness onto the stretch of Avenue Ô with silhouettes of women revelling by the windows. In front of the maison is a ‘smile launcher’,
where visitors receive a free sample of LANCÔME parfums with a smile that is captured and identified by the built-in camera, spreading happiness and smile around.
In addition, visitors can receive a pack of rose flavoured ExtraÔrdinary gummies by LANCÔME x Sugarfina
simply by taking a picture on-site and uploading it onto social media with the hashtags #lancomehk and
#LancomeODay. Available while stock lasts.
Moreover, a Parisian rose boat will float on the Victoria Harbour near Avenue Ô during the event. The boat, designed exclusively for the event, is embellished with roses and pinkish décor, turning the city’s iconic vessel into the LANCÔME Aqua Luna French boat. Modern and classical essences are combined to express the brand’s elegance and the ravishing French romantic charm.
LANCÔME Avenue Ô
Date: 17-22 April 2019
Time: 10am – 10pm
Location: Forecourt at Ocean Terminal, Harbour City
Opening hours for stores: 3pm – 5pm, throughout the event
Schedule for free activities*:
17/4 (Wednesday) – Chouquettes
18/4 (Thursday) – Rose Tea
19/4 (Friday) – Croissants
20/4 (Saturday) – Éclairs
21/4 (Sunday) – Calligraphy Postcard
22/4 (Monday) – Roses
*First come, first served while stock lasts.
#LancomeHK #LancomeODay #AvenueO
