LOEWE and Swiss sportswear brand On continue their collaboration with
a refresh of the Cloudtilt 2.0 sneaker in new colourways.
Spanish luxury meets Swiss engineering in the co-designed Cloudtilt 2.0 sneaker. Building
on the ease and versatility of the original Cloudtilt, the Cloudtilt 2.0 was first introduced
in May 2024. It features an elegant multi-layer upper composed of performance mesh and
woven textiles, with further enhancements on the Cloudtilt including rubber toe-guards for
improved durability, extra padding on the tongue and shoe collar, and a sleekly branded
heel loop. Utilising CloudTec® Phase midsole technology for comfort and cutting-edge
cushioning, the sole is constructed from high-rebound, ultra-light EVA foam — ensuring
a soft landing with each footstep. An ergonomic insole with anagram branding embossed
on the side matches the colour of the upper.
This season’s refresh focuses on mellow palettes, pairing crisp white with playful pops
of colour on the lining and branding. Made for roaming the city and navigating the great
outdoors, the Cloudtilt 2.0 will be available for men and women in all white, white/khaki
green, white/orange, and white/navy as a special online exclusive. Other colours feature
a new shade for the outsole, with colourways in tan white/gum and black white/gum.
LOEWE and On’s respective logos feature on each side and melded in a silver joint logo
on the tongue where two ‘L’s from the former’s anagram nestle between the latter’s
distinctive lettering.
