Loro Denim Pop-up by Loro Piana

Loro Piana presents the Loro Denim Capsule, an elevated collection honouring the Maison’s unique savoirfaire in elevating denim into garments of timeless elegance with a unique sensorial touch. Created to seamlessly work with the Loro Piana silhouette, the pieces feature relaxed volumes and clean, contemporary lines, favouring the opportunity to layer with Loro Re-Cashmere knitwear and Fall/Winter 20242025 pieces. Loro Piana launched a Loro Denim Pop-up in Harbour City in Hong Kong from 5th Sep to 18th Sep 2024, creates an unique space dedicated to Loro Denim. The pop-up is a reminiscent of a denim workshop, with rolls of fabrics in an array of colours adorning the walls which is reflected in the contemporary design. The sophisticated space is embellished with white and beige walls, contrasted by the various shades of denim blue of the garments and the fabric rolls.

The Loro Denim Capsule Collection is comprised of meticulously tailored and elegant garments crafted from a range of innovative and sensorial denim including CashDenim®, CashDenim® Reactive, Denim Flower, Denim Chambray and Sea Island Denim. CashDenim is a combination of 60% cotton and 40% cashmere, created in a rare knowledge-exchange between Loro Piana artisans in Piedmont, Italy, and experts in denim manufacturing in Bingo Region in Japan. CashDenim® Reactive is treated with a solid blue dye that does not release any indigo; Denim Flower is an organic Californian cotton used to create workwear-inspired garments that are hard-wearing but exquisitely soft. The House’s iconic pieces such as the André shirt, Traveller, Spagna, and Mini Spagna jackets are animated in these exclusive and unique denims for a modern and updated silhouette. Finally, the new soft Chambray Cash is made of 40% cashmere and 60% cotton exclusively developed for Loro Piana in Japan, while the Sea Island cotton, woven into denim, reflects the essence of the Maison’s elegance through its creamy off-white colour. The exclusive everyday garments are offered in limited quantities.

The Maison’s bags are updated in sophisticated denim fabrics with refined leather details. The Beam Tote, Extra Pocket, the Extra Bag and the Bale are rendered in Denim Flower giving the bags a contemporary look. The Rebecca ballet flats and the Tennis Walk shoes are also offered in the workwear fabric.

To celebrate the capsule launch, Loro Piana invited Hong Kong famous singer Hins Cheung, Hong Kong leading actress and singer Charlene Choi, renowned Taiwan actor Fandy Fan, along with fashion figures Cecilia Choi, Elva Ni, Evelyn Choi, Kenji Fan, Martin Wong and amongst many others to visit the pop-up store and explore the Loro Denim Capsule.