Loro Piana is pleased to announce the reopening of its boutique in Harbour City luxury shopping mall, Hong Kong, on August 16th, 2024. Located on the ground floor in the mall’s dedicated area for premium luxury brands, the store offers an exquisite blend of traditional elegance and contemporary design inviting customers to indulge in an unparalleled luxury shopping experience.
Minimalist, refined, and dynamic, the boutique’s new concept and interior design represent the true es- sence of Loro Piana, featuring core elements of natural materials, a warm colour palette, and signature oak and Carabottino wood details. It is a return to the Maison’s heritage and Sergio Loro Piana’s legacy, reimagined in a classic-yet-modern key. The whole space is a flawless fusion of sophistication and com- fort that evokes an inviting ‘home away from home’ feeling. Richly textured finishes and surfaces, silk carpets, raffia, and silk wall coverings by Loro Piana Interiors epitomise the Maison’s attention to exquisite tactility. Warm earthy tones of the Maison’s signature Kummel, beige, and burgundy combined with soft lighting add to the alluring and enveloping ambiance.
The impressive 40-metre store’s façade, inspired by the soft undulating texture of Loro Piana fabrics, is clad in glazed, handmade ceramic spanning varying nuances of the Maison’s iconic Kummel; the impres- sive architectural elements, meticulously executed details, and luxurious materials, that enhance the stun- ning façade, reflect the House’s commitment to craftsmanship.
The boutique extends over one capacious floor for a seamless experience. Clients are welcomed into an entrance area dedicated to accessories, with a central wall displaying leather goods -bags above all – lead- ing to shoes and ready-to-wear areas for women and men.
