Finnish design house Marimekko launches its first-ever denim collection, Marimekko Maridenim, in August 2024. The expansion to denim marks an entirely new product category for Marimekko, which will act as the newest canvas for the brand’s art of printmaking. Marimekko followed the Ellen MacArthur Foundation’s Jeans Redesign Guidelines in the design process, which are based on the principles of a circular economy.
Marimekko Maridenim was first premiered during Copenhagen Fashion Week in February 2024 as part of Marimekko’s Fall/Winter 2024 runway presentation. The much-anticipated category launch includes timeless high-quality denim with signature styles featuring the iconic Unikko pattern by Maija Isola, which celebrates its 60th anniversary this year.
Marimekko’s premium denim comes available in three fits: straight, wide leg, and barrel leg, and four classic shades: mid indigo, light indigo, black and washed black. The printed styles with Unikko are the result of a laser-marking technique that uses heat instead of water to create the printed effect on the surface.
“When we first started to think about denim, it felt as the most natural continuity to our existing lifestyle assortment – a hardworking wardrobe staple that can be dressed up with heels, mixed with stripes, tucked in with a shirt, or layered with prints. Marimekko Maridenim provides us with a fresh canvas for creativity, which only grows better with time”, says Rebekka Bay, Creative Director at Marimekko
