Miu Miu is pleased to announce the launch of Miu Miu Gymnasium, a series of pop-up stores, home to an impactful and elegant wardrobe inspired by sportswear and drawn from the brand’s Spring/Summer 2025 runway collection. Adding to the immersive nature of the experience still further is Miu Miu Custom Studio, a customization project dedicated to bags and shoes that for the occasion comes to life in the form of a special in-store bar station.
On the opening day of the Miu Miu Gymnasium pop-up store, the brand invited Hong Eun-chae from popular South Korean girl group LE SSERAFIM, to attend. Local singers Marf@COLLAR, Day@COLLAR, Cloud Wan, Ashley Lin, and Arvin Tsang also joined the event.
Signature blousons in technical silk, kid mohair jackets, pants, skirts and shorts, active knitwear and polos in cotton silk come in a color palette dominated by red, white, blue, brown, grey and in silhouettes contrasting the oversized and the abbreviated, today a proposal at the heart of the Miu Miu name. Iconic bags, including the Wander, Arcadie, Aventure and Beau, in smooth, woven and matelassé leather, as well as sturdy canvas, accented with sporty piping and in a special new color, astral, have been created especially for the occasion. Also exclusive are iterations of the Pocket bag, revisited in more formal leather, and Miu Miu backpacks, integral to the sportswear world. Plume, Tyre and Gymnasium sneakers are fresh from the runway, and here too is the new Boxeaur style, available for the first time and online only.
Meanwhile, carrying a selection of laces, charms and tabs, Miu Miu Custom Studio offers visitors the possibility to personalize bags, shoes and wallets, ensuring every purchase as an expression of individuality – precious and unique. Miu Miu Custom Studio offers an in-store bar station and an exclusive online shopping experience. While being presented during the Gymnasium pop-up store initiative, this customization experience will continue in Miu Miu stores worldwide and online as a signature offering, allowing customers to personalize their pieces in unique and endless ways.
MIU MIU GYMNASIUM POP UP STORE
Location: Atrium II, Gateway Arcade, Harbour City
Date: 13th February – 9th March, 2025
