Get ready for the highly anticipated shu uemura CITY MART pop-up as it makes its very first stop from 20 to 29 September at the Ocean Terminal Lobby, Harbour City. Stroll through the hazy neon street glow of electric violets and soft cyans. Tap to the tune of energetic synthpop beats. Be inspired by retro pop styles and accentuate your look with a modern shu pop twist.
Before entering, be sure to say hello to shu uemura kokeshu. This is a playful twist of shu’s creativity and a tribute to Japanese craftsmanship, specifically the kokeshi dolls. Shu uemura kokeshu first made an appearance in the Tokyo flagship store in 2021 and has since become an iconic part of the retail experience. Over time, kokeshu has been transformed to represent different moments and collaborations, with the makeup and styling of each kokeshu being designed in collaboration with their international artistic director, uchiide-san. For the shu uemura CITY MART pop-up, kokeshu is travelling to Hong Kong to bring her exciting world of shu creativity and tokyo playground to meet shu fans in their home cities. Dressed in urban streetwear, she’s ready to have a fun night out with you at shu uemura retro neon city-pop themed beauty convenience store.
When you walk into the shu uemura CITY MART pop-up, you will be greeted with shu uemura fan-favorite products, including the new unlimited care tsuya serum foundation, kinu care nudes, kinu care glow up, iconic cleansing oil, unlimited semi-matte finish foundation, and hard formula eyebrow pencil. Take a personalized color quiz to find your beauty flavor, and shu uemura makeup artists will provide you with a complimentary sampling kit and quick touch-up service to bring out the shu-pop twist in you.
The captivating blue refrigerator brings to life the storytelling of shu uemura art of blue. The use of innovative gunjo blue pigments in the new unlimited care tsuya serum foundation offers a range of benefits that includes enhancing the reflection of red light, resulting in a radiant glow that enhances the natural beauty of the skin. The superior new formula has been carefully crafted to effectively minimize the appearance of imperfections, create an even skin tone, and provide seamless, natural coverage, addressing a key concern for individuals with Asian skin tones.
Immerse yourself in the mood of Tokyo as interpreted by their atelier artist and Hong Kong shu uemura makeup artists in the shu:looks magazine. Born in Tokyo, shu uemura takes creative energy from the Tokyo scenes fusing ultra-modern and venerable traditions. Based on Japan’s recent trendy retro revival – a return to the 80s and 90s. Discover wearable and artistic looks where retro pastels are accentuated with vivid brights.
A convenience store is incomplete without a trusty microwave oven. Strike a pose next to the giant instant noodles props with the sizzling shu iconic hard formula “chopstick” and capture the moment to share on social media.
A series of special offers in shu uemura CITY MART pop-up only!
Retro-pop gacha-gacha machine
Gacha machine is always the highlight of a convenience store. Enjoy a free draw of gacha machine with the limited retro-pop key charm* upon any purchase.
*Style on a random basis. Available while stock lasts.
Shu uemura city mart limited ice-cream offer
Never say no to grab a cup of ice-cream in a convenience store while summertime, now get a free cup of ice-cream upon purchase on or over HK$600 including foundation item.
shu uemura CITY MART pop-up
Date: 20 – 29 September 2024
Time: 10am – 9pm
Venue: Ocean Terminal Lobby, Harbour city
