Theory’s boutique at Gateway Arcade, Harbour City officially reopens! The newly redesigned store continues the brand’s signature minimalist and modern aesthetic, drawing inspiration from the vibrant urban energy and elegance of contemporary New York City life. The space embodies the brand’s commitment to minimalist, enduring design.
Spanning around 1,800 square feet, the completely renovated Harbour City boutique features a sleek, contemporary design with a wraparound brick tile and glass façade, complemented by sleek stainless steel accents. The interior is outfitted with soft plaster walls, polished concrete floors and custom white oak furniture. A soft color palette throughout the store creates a warm and inviting atmosphere, perfectly showcasing Theory’s collection of men’s and women’s apparel, shoes and accessories. Separate, dedicated entrances for menswear and womenswear lead to a relaxed communal seating area with upholstered fabric chairs, offering customers a relaxed space to unwind while indulging in their shopping experience.
The store’s sophisticated, understated aesthetic serves as the ideal backdrop for showcasing Theory’s timeless, expertly tailored pieces-clothes that are made to last and designed to seamlessly fit into everyday life, allowing wearers to effortlessly express their personal style.
