Tommy Hilfiger announces New Year capsule with a campaign starring brand ambassador and global entertainment icon JISOO. Celebrating her fortune in style, JISOO was captured in modern prep classics that fuse classic American style with Asian tradition and culture.
Embracing the confident energy of the New Year, the campaign captures JISOO as she tries her luck at a Tommy arcade. The global superstar plays the claw machine dressed in a refined red dress and effortless quilted bomber, showcasing her signature quiet sophistication as she prepares for a year ahead.
The collection embodies the luck and prosperity of the New Year, presenting timeless silhouettes in vibrant colours. Thoughtful gifts and lucky looks are curated to embrace the optimism of the New Year, including a reversible cardigan and Henley dress reinterpreted in joyous red. Throughout the collection, reimagined icons feature a special logo treatment finished with a knot twist, including sweaters and shirts.
